Ajax Business Model
Ajax Amsterdam are one of the top clubs in the Netherlands and this season are competing in the Eredivisie ( Dutch top tier) and the UEFA Champions League. In the past decade the Dutch side has been successful on the pitch as well as financially profiting despite being in the COVID era. The Eredivisie side are extremely well run however, their business model relies on two key components. Ajax prepare for a crucial Champions League tie against Benfica Image Source: UEFA One of the key ways for Ajax to profit and grow their club brand is qualifying for the Champions League group stages as clubs that reach the group stage are guaranteed a minimum of 15 million Euros which for an Eredvisie side is a massive boost. As each win in the competiton is worth an additional 2.7 million and ties are 0.9 million Euros and with COVID-19 affecting team profits, it is more important than ever for Ajax to perform in the Champions League. In the last five years Ajax have heavily profited from the Champ